![]() Typing “Zynga” in the keyword search on brings up all virtual goods for use in Zynga’s games. “With millions of Cardmembers looking to use Membership Rewards points, Zynga can now offer our loyal customer base an exciting new way to engage with their popular social games.”Ĭardmembers enrolled in the Membership Rewards program can use points to purchase Zynga game cards, as well as a variety of virtual goods, such as uniquely designed FarmVille manors and windmills, Café World fountains and stoves, and YoVille roadsters and robots. “Our relationship with Zynga, one of the key players in the digital space, marks a new redemption category for American Express and reflects our ongoing commitment to expanding and deepening the value we offer customers online,” said Dan Schulman, Group President Enterprise Growth, American Express. ![]() The relationship will also bring to market unique joint-marketing endeavors and exclusive offers for both company’s membership bases. American Express is the first financial services provider to offer reward redemptions for virtual games. ![]() NEW YORK-(BUSINESS WIRE)-In an industry first, American Express (NYSE: AXP) and Zynga announced today that they have entered into a strategic relationship that allows customers to use Membership Rewards points from American Express to pay for limited edition virtual goods, as well as physical and virtual game cards for Zynga’s games. Deal With Zynga Marks First Time That Virtual Goods Are Available Through A Rewards Program ![]()
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